Still feeling the buzz from your last time on the slopes? It may feel like winter has only just melted away, but for families dreaming of their next adventure, now is the perfect time to start planning. Snowsport Scotland, in partnership with Austria Tourism, is encouraging UK families to look ahead and secure their place on the slopes early, with the stunning Zillertal valley leading the way.

A WINTER DESTINATION THAT OFFERS MORE THAN SKIING

While Zillertal is renowned for its extensive ski area (boasting over 540km of pistes and high-altitude, snow-sure conditions) what truly sets it apart is the sheer variety of experiences available both on and off the slopes.

Beyond skiing, the valley offers a wide range of winter activities that appeal to all ages and abilities. From ice skating, fat-biking on snow and winter hiking trails to magical horse-drawn sleigh rides through snow-covered villages, there are countless ways to experience the Austrian Alps at a slower pace.

For those seeking a little more excitement after ski school, Zillertal delivers with 48km of toboggan runs, many of which are floodlit, creating unforgettable evening adventures. Meanwhile, quieter corners such as Ginzling provide a peaceful escape into nature, with activities like snow tubing and gentle alpine exploration in the heart of the Zillertal Alps Nature Park.

RELAXATION, WELLNESS AND AUSTRIAN CUISINE

Zillertal also excels in offering rest and relaxation. Visitors can unwind in adventure swimming pools, enjoy indoor leisure facilities, or indulge in alpine wellness experiences that reflect Austria’s famous Lebensgefühl - a way of life centred around slowing down and enjoying the moment.

Traditional villages throughout the valley add to the charm, with cosy mountain huts serving hearty local dishes and warm hospitality, whether it’s a relaxed lunch stop or a quiet afternoon off the slopes..

PERFECT FOR FIRST TIME AND RETURNING VISITORS

The partnership between Snowsport Scotland and Austria Tourism is also focused on making winter sports accessible to beginners with First Tracks. Zillertal’s welcoming atmosphere, English-speaking instructors and dedicated children’s areas make it an ideal choice for families taking their first steps on snow.

At the same time, its scale and variety mean there is always more to explore, making it equally appealing for returning visitors looking to build on previous experiences.

WIN A LUXURY FAMILY SKI HOLIDAY

To celebrate the partnership, families have the chance to win an unforgettable four-night luxury ski holiday in Zillertal for winter 2026/27.

The prize includes:

A stay at the ZillergrundRock** Superior Luxury Mountain Resort**
Half-board accommodation for two adults and two children
Ski passes and ski lessons included

This exclusive competition highlights the very best of what Zillertal has to offer. You can enter the competition here.

PLAN AHEAD FOR THE BEST EXPERIENCE

With demand for family friendly resorts continuing to grow, early booking is key to securing preferred accommodation, ski schools and travel options.

As Snowsport Scotland and Austria Tourism collaborate to bring more children to the slopes, they want to share the message: winter may be over, but your new snowsports adventure starts now.

Find out more here!